Fashion Revolution, The Hack

FASHION REVOLUTION, THE HACK

WORK BY EVITA ATIVE 2014

CONCEPT

„FASHION REVOLUTION“,
IS AN ENGAGED GROUP OF FASHION HACKERS.
-THEY SUBVERT, THEY UNDERCUT, THEY HACK-

MANIFEST
WE LIVE IN A WORLD OF FAST FASHION, PEOPLE BUY AND HAVE NO CONSCIOUSNESS OF WHAT THEY`RE BUYING.
OFTEN WE HAVE JUST ONE VIEW OF THE WORLD, THERE IS A SYSTEM, A ORGANISATION AND A LANGUAGE THAT GIVES ME
ANING TO THE THINGS, WE MAKE RULES AND NAME THINGS.
IT IS A CONSTRUCTION. WE LIVE IN A CONSTRUCTED WORLD.
THERE ARE MOMENTS OF CLEARNESS, THAT THESE THINGS ARE CONSTRUCTED, FICTITIOUS AND ASSIGNED. THESE MOMENTS CAN BE GENERATETD WHEN SOMETHING IRRITATES THE
CONSTRUCTION.
OFTEN THESE SPECIAL MOMENTS ARE SELF-EVIDENT AND
SIMPLE THINGS, WHO RELEASE THE CONCEPT OF IRRITATION.
„FASHION REVOLUTION“ HACKS INTO THE SYSTEM TO CHANGE THE VIEW OF THE PEOPLE IN REFERENCE TO FASHION. THEY WANT THE PEOPLE TO REALISE THAT OUR ATTITUDE TO CONSUMPTION IS JUST ONE PROSPECT, IT IS NOTHING COMPLETED, IT IS
CHANGEABLE AND EXPANDABLE.